Basketball: Nestlé, NBA brokers int’l brand partnership, activate youth basketball development programmes
By Chris Onuoha Nestle has brokered a frontier push with four continents across the globe in a largest international brand collaboration in youth sports development. The initiative, a Nestlé and the National Basketball Association (NBA) new multiyear international marketing partnership, making Milo, Nescau and Nesquik official partners of the NBA. As part of the collaboration,…